I’d like to have the chance to lift your vision about how you conceive of YOUR primary task as a business owner. This is something I’ve picked up along the way which has definitely benefited the growth of our firm. And it’s worth thinking through.
You see, you need to see yourself as having the resources that are able to take care of the “details”, while you focus on marketing and positioning your business. This has to be your primary task as a business OWNER (not to be just a “do-er”).
What Is The Proper Role Of A North Texas Small Business Owner?
“If a man does not keep pace with his companions, perhaps it is because he hears a different drummer.” – Henry David Thoreau
I’m curious. What drove you to start your own small business? A passion for the product or service you provide? A desire to be your own boss? A chance to dust off some ambition? A drive to stick it to “the man”?
Did you become a small business owner because you enjoy marketing or management? Probably not. But, if you’re going to continue to grow your business you have to realize this important fact: Unless you want your North Texas business to forever stay in the category of “side hustle”, you must move on from seeing yourself as a service or product provider.
Let me quickly show you the difference between an OWNER and a service/product provider.
A Service/Product Provider:
Has products or services
Talked to prospects
Owns a business
Hopes they’ll stay in business
Continually talks to a list of prospects
Builds relationships with customers
Grows their business
Is building their business’ future
So how do you make this shift? Well, here are a few questions you should be thinking about…
* Do you have a plan to move your “service-oriented” tasks off your plate?
* Are you building your prospect and customer lists in an ongoing, systematic basis?
* Does your business have a marketing “system” in place?
* If you stopped “doing your job” … would your business immediately shut down?
What I’m learning: smart marketing and owner positioning can make the difference between doing “alright”, and creating something of growing, ongoing value.
Yes, I’m a tax professional — but you must understand, I’m a business owner too, and these are hard-won lessons.
I want your business (and mine) to grow, and grow RIGHT.
I’m grateful for your friendship.
Feel very free to forward this article to a North Texas business associate or client you know who could benefit from our assistance — or simply send them our way? While these particular articles usually relate to business strategy, as you know, we specialize in tax problem resolution and estate planning for families and business owners.
The Bronson Law Firm, P.C.